Value co-creation in sustainable tourism: A service-dominant logic approach

To mainstream sustainability, we need to understand the value gained from sustainability by users. We apply a user-centred design methodology to develop an agile, iterative, incremental and reflexive process to understand the sustainability value proposition for Lufthansa City Center travel agents. We analyse the failure of sustainability communications within the online platforms used by these agents and explore why the agents factor out sustainability information during the customer sales process. We identify how agents and customers understand sustainability, and we explore opportunities to co-create sustainability value. Furthermore, we prototype, and then test, methods of empowering travel agents to communicate sustainability to their customers as a value-adding proposition.     

Building value co-creation with social media marketing,brand trust,and brand loyalty

Value co-creation has emerged as a critical challenge for fashion brands in the age of social media. Despite its importance, scholars have not adequately explored the role of social media marketing (SMM) in enhancing value co-creation (VCC) intentions among fashion brand consumers in mainland China. SMM encompasses five hierarchical elements: entertainment, customization, interaction, electronic word-of-mouth (EWOM), and trendiness. This study developed a theoretical framework based on attribution theory and employed the partial least squares–structural equation modeling (PLS-SEM) method to analyze the value co-creation process. The results indicate that SMM positively impacts brand loyalty (BL), brand trust (BT), and VCC. Furthermore, BT positively affects BL and VCC, while also serving as a positive mediator between SMM and BL and VCC. Finally, BL positively enhances the VCC intentions of fashion brand consumers. Our study's unique insights, derived from the attribution theory's advantage point, enrich the marketing literature. These findings also offer practical guidelines and tips for marketing managers seeking to optimize their SMM mix for VCC.     

论废除死刑的法律价值

我国的死刑制度历史悠久,改革现行死刑制度,对于我国构建和谐社会具有重要现实意义.我国死刑制度具有局限性,因此,废除死刑,构建合理的刑罚体系是十分必要的.     

电子信息产业国内价值链省域比较优势测度及空间差异研究

为应对后疫情时代全球电子信息产业加剧的“比较优势陷阱”,中国亟需通过国内价值链省域比较优势的互补协同提升整体国际竞争力。在价值链产品内,基于垂直专业化分工框架,兼顾增值能力与劳动生产率两个维度,使用非竞争型投入占用产出模型,设计一个评测国家内部区域电子信息产业真实比较优势的新指标。结果表明,东部沿海省域比较优势强度与广度最为显著,内陆省域比较优势集中于上游能源型部门;制造业部门比较优势凸显,服务业部门比较优势相对薄弱;比较优势高省域集中度与低省域集中度的产业部门中,均存在整体比较优势强弱差异,其中,高省域集中度产业部门比较优势强度更高。     

QFII对创新投入及企业价值的影响

基于2007-2016年我国沪深两市A股上市公司数据,研究QFII持股对创新投入和企业价值的影响,并深入探讨行业特征和高管任职特征对QFII持股与创新投入的调节作用,以及创新投入在QFII持股与企业价值间的中介作用。结果发现：QFII持股有助于促进企业增加创新投入,行业特征和高管任职特征对两者关系具有显著调节作用;另外,QFII持股有利于提升企业价值,创新投入在两者间发挥了中介作用。最后,提出政府和企业应重视QFII的积极作用,通过制定相应政策吸引QFII投资。     

平台生态系统下我国中小制造企业与互联网融合发展路径研究

随着云计算、大数据、物联网等互联技术兴起,互联网平台逐渐成为我国中小制造企业生存与发展的土壤。基于平台生态系统理论与价值共创理论,遵循“主体互动融合—跨业价值重塑—环境协同共生”基本框架,探究我国中小制造企业与互联网融合的内涵及特征。运用嵌入型多案例研究方法,探究我国中小制造企业与互联网融合发展模式,提炼归纳出我国中小制造企业与互联网融合发展的3种路径。     

中美双边工业品增加值贸易隐含碳福利核算与分配问题研究

现代贸易方式不仅导致贸易利益在全球价值链上进行分配,还带来了贸易隐含污染排放在全球贸易网络中的分布。两国之间的贸易利益分配除了表现为贸易经济福利的分配,还表现为贸易隐含碳福利的分配。本文将贸易增加值分解法结合MRIO模型对2000—2014年中美双边工业品贸易增加值所隐含的碳福利分配及影响机制展开深入分析。研究结果表明:(1)在中美双边工业品增加值贸易隐含碳福利分配中,碳福利逆差在中国,碳福利顺差在美国;(2)中美工业品贸易碳福利级差经历了“先扩大,后收窄”的过程,美国次贷危机之后双边碳福利不平衡状况重新呈现扩大趋势;(3)中国碳排放强度下降、价值链地位提升以及对美进口规模扩大都有助于改善碳福利逆差的局面,但美国对中国不断扩大的中间品和最终品需求以及双边复杂的技术关联结构仍是中国碳福利逆差的主导因素;(4)全球价值链的深化可能将导致对出口国加征关税会通过降低进口消费侧排放的方式恶化加征国的贸易隐含碳福利。本文研究的时间范围同时覆盖中国加入WTO以及美国次贷危机两个重要节点,这对于重新审视中美经贸关系新格局下双边贸易隐含碳福利分配构建了一个新的分析视角,为中美未来贸易谈判以及全球碳排放责任认定提供了一个新的解读方向。     

Knowing your boundaries: Integration opportunities in international professional service firms

This study presents three different business models (continuous, repetitious, and unique) identified in international professional service firms that pursue a transnational strategy. These business models have varying opportunities for global integration. We extend the integration–responsiveness framework by offering a framework for analyzing how to balance global integration with local responsiveness when pursuing a transnational strategy. By identifying the content, structure, and governance transactions of the three business models, we can determine when to pursue headquarters-initiated global integration and when to choose strategies that ensure local responsiveness and subsidiary competitiveness in local markets.     

REAL OPTIONS AND THE CROSS‐SECTION OF EXPECTED STOCK RETURNS

This paper surveys the theoretical literature investigating the effect of firms’ investment flexibility on the cross‐section of expected stock returns. Real options analysis derives firms’ value‐maximizing investment policies as functions of exogenous fundamental drivers of profitability and calculates firms’ market values as functions of the same variables. These functions yield the relationship between expected stock returns and firm fundamentals. Several plausible explanations for the value premium – the high average stock returns earned by firms with high book‐to‐market ratios – emerge from this literature.     

Disruptive framing in value creation and price setting: Transforming value with strategic frames of reference

Framing in business is frequently found in the digital economy with dramatic and innovative new products and disruptive value propositions. However, framing in business is not an exclusively digital economic strategy. Creating or revising frames of reference, value propositions, and pricing based on either new or newly framed offerings is a basic strategy skill that brings new differential value creation to customers and new price-setting models to firms. In this article, I define framing and explain its influence on managerial cognition as well as its application to value-based marketing and price setting. Using economic value theory and behavioral economics, I propose steps managers and decision makers can take in an effort to achieve framing innovation as a way to leverage the disruptive competitive advantages that flow from strategic frames of reference in the marketplace.